EQF Level 3

    • Unit1: Introduction to Entrepreneurship and Social Enterprise
    • Unit2: Business idea and planning – services or products
    • Unit3: Legal structures
    • Unit4:  Business Planning and Management (BPM)
    • Unit5: Marketing & communications
    • Unit6: Funding and Finance management Unit7: Social impact or change
    • Unit 8: Effective Selling and Trading
    • Unit 9: Basic Book Keeping and Reporting
    • Unit 10: Growth and Sustainability

     

Level 3 will be piloted withy 25 young people in each of the countries. Draft content teaching material in place. Each will be assessed against the EduQual Level 3 (see http://eduqual.org.uk/)

This award will be secured against the following outcomes:

Learning Outcome 1

Describe the basic features of social enterprise organisations and their functions.
Performance Criteria

On completion of this unit, the learner can:

Content/Evidence

The learner must have shown ability to:

1.1

Identify the rationale for an SE and the types of organisations that can fulfil that role

Rationale and Legal Structures: What is entrepreneurship? Ideas and launching them. Types of SEOs, pros and cons, E.g Cooperatives, not for profit, charities, trusts, credit unions, companies, partnerships. Public vs Private
1.2

Explain the roles and functions that you would expect to find in a typical SEO

Organisation:  Typical mission statements, visions and values. Social problems in India. Managing roles and functions within SEOs. Governance, trustee arrangements
1.3

State the tax arrangements and implications for a typical a typical SEO or Non-Governmental Organisation (NGO) in India

Tax Arrangements: Corporate tax, Value Added Tax, Tax concessions for different types of organisations
1.4

Explain the difference between an SEO and typical profit driven organisation in terms of profit, investment and growth

Profit and Investment: Surplus and growth.  Differences between a profit driven multinational e.g. TATA and an Indian NGO such as Pipal Tree Ventures Private Limited.

Learning Outcome 2

Explain the key factors for success in terms of developing business ideas and their successful marketing.
Performance Criteria

On completion of this unit, the learner can:

Content/Evidence

The learner must have shown ability to:

2.1

Explain how you would identify customer need and the market for such a need.

Identifying need: Market surveys, information sources, analysis. Principles of supply and demand
2.2

State the key characteristics of generating business ideas and making a pitch to help ‘sell’ any one of those ideas. Anticipating difficulties

Strategies to gaining competitive advantage for SMEs: This includes the application of concepts such as segmentation, targeting, relationship management, innovation, value creation, direct marketing and technology for SMEs. Selection of one idea and preparing a pitch for it. Anticipating difficulties and how to respond. Use of analogues and antilogs.
2.3

Describe the major features of establishing successful organisation image and impact

Image: brand, identity logos and protection of brand.
2.4

Identify and explain the various channels that may be used to establish and enhance, corporate image and products, and list the main benefits of each.

Marketing Channels: TV, radio, print. Digital (Facebook, twitter, YouTube, Flickr, webpage click to view, etc.)

Sponsorship, Word-of-mouth, Networking

Data management – security, reuse, analysis of clients’ and supporters’ data, Physical material and image.

2.5

Describe the essentials of effective data management in relation to marketing operations and customers, clients

Data Management: Security, re-use of data, evaluating third party data e.g. that of customers. Essential data protection requirements (via legislation) in India.

Learning Outcome 3

Describe the process of starting up a Social Enterprise business and of the processes needed for success in meeting business objectives.
Performance Criteria

On completion of this unit, the learner can:

Content/Evidence

The learner must have shown ability to:

3.1

Explain the initial structure for your business and the reasons for that structure

Business Structure Considerations: Staffing and governance arrangements, organisation. Business objectives and how derived.  The needs identified that justify that structure.
3.2

Assess the resource requirements of your business that will support attainment of business objectives

Resource Requirements: Physical; ITC, specialist equipment, travel requirements, office and location…permanent, temporary, rent, lease, hosted, remote working, multi-site. Human Resource; salaried, volunteers, associates and, or sub-contractors. Performance management, motivation and reward.
3.3

Describe the role of effective planning in helping to achieve business objectives

Planning Considerations: Needs of market and strategies for communicating to that market.  Planning strategy to timescale, identifying roles. Monitoring progress and overcoming obstacles, constraints. Updating of records, databases. Evaluation and lessons learned.

Learning Outcome 4

 
Explain the characteristics and features of processes needed for effective funding and finance management.  
Performance Criteria

On completion of this unit, the learner can:

Content/Evidence

The learner must have shown ability to:

 
4.1

Describe the fundraising options available to you and identify their key characteristics/benefits

Fundraising Options:  grants, donations – cash/in-kind, tenders, projects, sponsorships, reinvesting surplus from trading subsidiary, crowdsourcing, etc. use of a trading arm?  
4.2

Explain the issues of cash vs surplus for two different types of SEOs in India

Cash vs Profit: Surplus and investment, rules for organisation. e.g. charity? Private company? maintaining financial security, trust, transparency and accountability  
4.3

Explain the essential features of effective book keeping and accounting procedures and processes

Book Keeping and Accounting Procedures: Income vs expenditure. Tallies and accuracy. Legislative requirements for India, principles of effective book and record keeping e.g. double entries, credit receivables, debit cash. Software options; pros and cons  
4.4

State the requirements for effective reporting of accounting/ book keeping information

Reporting Considerations: Internal procedures to managers, matching income /expenditure from records to budget predictions/planning. Requirements for auditors and stakeholders, regulators. Requirements for governors and protocols for communication  

Learning Outcome 5

Explain the considerations that must be made for effective selling, trading, growth and sustainability.
Performance Criteria

On completion of this unit, the learner can:

Content/Evidence

The learner must have shown ability to:

5.1

Explain the key features of developing a sales strategy

Sales Strategy: Needs, market and its volume for those needs. SE customers and their characteristics, ethos. Differences in strategies and pitches for customers, clients and agencies
5.2

Describe the key considerations to be made in establishing and operating a successful sales team

Sales Team:  identification of individual roles, qualities sought. Recruitment strategy. Sales training target and product briefs, knowledge of customer support available. Aids to selling e.g. charts, stats, satisfaction surveys, customer feedback so far, objective rival performance comparisons where relevant. Support available for sellers. Knowledge of company ethics…do’s and don’ts in relation to this. Anticipation of difficulties.
5.3

Evaluate business Performance to develop and drive growth and sustainability

Growth and sustainability:  Business evaluation and revised business planning, performance against resources and targeted markets including any reduced funding e.g. from government. SWOT analysis, Income vs expenditure. Existing, new markets feasibility for growth and additional resource requirements. Establishment new targets.

Learning Outcome 6

Explain the business and social impact of your trade with customers, clients and relevant third parties and identify further development needs.
Performance Criteria

On completion of this unit, the learner can:

Content/Evidence

The learner must have shown ability to:

6.1

Describe how you would monitor and report upon the impact of your business on customers and others

Monitoring: surveys, government reports, stakeholder feedback inc from managers and governors. Reports required by 3rd parties and their frequency. Responses made to reports/action plans. Use of ‘’Wellbeing’’ and impact measurement tools. Resultant formulation of strategy given use of tools.
6.2

Explain the sustainability of your business over a 5-year timescale or as directed by your tutor.

Sustainability: Evaluation of performance, social impact assessment and resultant revised business plan. From these considerations how sustainable is the business and over what period.  How will it grow and what will be the resource requirements? What key liaisons must be made e.g. Indian government?